Transferring Training modules: SESSION II – POLICY

Date/heure
Date(s) - 7 October 2025
14h00 - 16h00

Betting on transferring: boosting your project’s long-term impact

We are pleased to invite you to a series of online training, the second one on policy, designed for all the thematic projects and stakeholders involved in the Interreg Euro-MED Programme. Each session is interactive, practical, and designed to build capacity for long-term impact.

The main 3 objectives  of the session: 

• Present and explain fundamental concepts for effective communication of sustainability policies to civil society. 
• Empower policy-makers to understand target audiences, identify core communication risks in a sustainability policy, and craft messages that can effectively communicate sustainability policies.
• Provide a hands-on perspective, analysing practical cases and applying principles and tools to real-world policy instruments.

The content of the training:

• Focuses on how to effectively communicate sustainability policies to civil society.
• Participants will learn the fundamentals of policy communication, including framing, biases, and narrative tools.
• The session highlights risks in communication and equips policymakers to tailor messages to target audiences.
• Practical exercises allow participants to apply tools like metaphors and narrative arcs to real policy cases.
• The training emphasises the ethical dimension of communication and strategies to overcome resistance to change.
• Examples from Bologna, Barcelona, GR-eco Island, and public procurement cases will be used.
• Key takeaway: actionable skills to frame and deliver policies for better acceptance, uptake, and enforcement.

REGISTRATION